Check Out Taco Bell’s New Upscale Restaurant

Taco Bell’s new upscale taco chain, U.S. Taco Co., opened its first location today in Huntington Beach, California.

The company provided us with some photos of the menu offerings and renderings of the restaurant when it was announced earlier this year.

First, let’s take a look at the food.

Here’s a combo meal with U.S. Taco’s thick-cut fries, a “Friggin’ Fried Ice Cream” milkshake, and a steak taco.

U.S. Taco - StallionCombo

Taco Bell

  These are the Winner Winner tacos with Southern-style fried chicken breast topped with South of the Border gravy, roasted corn, pico de gallo, jalapenos, and cilantro in a flour tortilla.


  Tacos will be priced at about $4 each, and the average check size is expected to be roughly $12 with a drink.

Here’s a close-up of the Winner Winner.


  This is the roasted chile queso with habanero-dusted “Papas Fritas.”


The “1%er” is served on flatbread with lobster, garlic butter, slaw, roasted poblano crema and cilantro.


The “Not My First Rodeo” taco is filled with smoked brisket, molcajete salsa, slaw, pickled onions and cilantro.


Customers will be able to watch their food being made inside the glass-enclosed area next to the ordering counter.

U.S. Taco - Int1

Taco Bell

  The restaurant, meant to attract higher-income foodies, will have an outdoor patio.

ustaco patio

Taco Bell

  This is a rendering of the exterior of the first U.S. Taco Co. location.

U.S. Taco - Ext
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